How Crossy Road’s creator succeeded by making games for his mom, his wife, and a girl who loves horses

The Casual Games Association paid for Jeff Grubb’s trip to Casual Connect Asia, where he is presenting a lecture. Our coverage remains objective.

SINGAPORE — One of the most popular games — mobile or otherwise — in the world right now is Crossy Road. It seemingly came out of nowhere, but its creator says that it actually was born out of a philosophy he honed over a career making software for other people.