The Intel CES 2018 booth inside Sansar.
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How companies can build VR spaces inside Linden Lab’s Sansar

  • Posted byby Dean Takahashi
  • Updated
  • 7 min

Linden Lab makes a lot of money with the sale of virtual goods in its Second Life virtual world. But this year, it is adding Sansar, a collection of virtual reality spaces where users can create their own immersive experiences inside their own VR scenes.

Intel CEO Brian Krzanich put Sansar in the spotlight during his opening keynote speech at the 2018 Consumer Electronics Show (CES), the big tech trade show in Las Vegas last week. Intel took two-and-a-half months to build a replica of the Intel CES booth inside a Sansar scene. I went inside and cruised around the booth, which was pretty realistic. The avatars of the people were kind of clunky, but that didn’t bother me much.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.