Ever since the advent of the app stores, game companies have been paying the 30% “tax” on digital purchases for the mobile app stores. But heartened by legal rulings, companies like Xsolla have been creating alternative web shops to help developers recover lost revenues.
And rival Coda Payments stepped into the picture with the launch of Activision Blizzard’s first-ever Call of Duty: Mobile Web Store in 44 countries, giving the company (now owned by Microsoft) a way to recover direct connections with players. I talked to Shane Happach, CEO of Coda, about this.
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