How China’s Perfect World plans to be a player in mobile games — and the West

Perfect World isn’t well known in the West, but in China, it is one of the powers that be among online game publishers. The company has more than 4,500 employees, making it larger than Zynga and not much smaller than Electronic Arts. It has grown huge thanks to its success with fantasy online role-playing massively multiplayer games that appeal to Chinese gamers.

But Robert Xiao, chief executive of the 15-year-old publicly traded Perfect World, isn’t content with that. And he’s making progress, with 30 percent of the company’s revenue now coming from international markets. We caught up with him at the recent Global Mobile Internet Conference in San Francisco, where he gave a speech on his heavy investments in mobile.