How Beyond Gaming is trying to bring game competitions to a casual audience

E-sports is one of the fastest-growing aspects of gaming, and several companies are looking to it for new marketing and revenue opportunities. That led Beyond Gaming to develop a website for amateur and casual players to participate in game competitions.

Beyond Gaming currently works with certain PC and console games, although it plans to move into social and mobile titles this fall. The website enables players to create an account and begin competing against other people of a similar skill level in games like TrackMania, ShootMania, and StarCraft II.