Azur Games' Axes title.
Azur Games' Axes title.
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How Azur Games grew its hypercasual games to 1.5B downloads

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Azur Games is one of those companies that has quietly become one of the top ten game publishers in the world with more than 1.5 billion downloads. It did so by pivoting into the emerging hypercasual games space on mobile devices.

Now the company has more than 300 employees in Cyprus and Eastern Europe, said CEO Dmitry Yaminsky in an interview with GamesBeat. And in the first quarter, Azur’s Stack Ball and Hit Master 3D were among the top-20 most downloaded games worldwide, according to measurement firm Sensor Tower.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.