Honda is the exclusive automotive partner for Twitch Rivals.
Honda is the exclusive automotive partner for Twitch Rivals.
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Honda joins Twitch Rivals as 1st auto partner

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Honda has announced a partnership as the first-ever, exclusive automotive partner of Twitch Rivals, the popular tournament series.

Aiming to advance its presence in gaming and esports, Honda wants to connect with gamers at all levels, including Twitch’s growing young adult audience. This is good for Twitch because it isn’t easy to pick up new sponsors or continue with existing ones during a tough time for the gaming industry. Twitch itself had 500 layoffs in January.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.