Helpshift’s automated customer support tools reach more than 1.3B devices

Helpshift, a customer relationship management (CRM) company focused on providing help in mobile apps, announced today that its customers are using Helpshift on more than 1.3 billion mobile devices. That’s about half the mobile devices on the planet, and perhaps half of those customers are game players.

San Francisco-based Helpshift has a custom and automated system for dealing directly with customer complaints. It uses a searchable FAQ (frequently asked questions) platform and messaging technology that makes it easier for customer service representatives to deal directly with customers — such as game players — who have problems. The system is designed to automate the help process and enable players to get their answers to questions more quickly. Helpshift has expanded the customer support system into a full-blown in-app customer engagement platform, or a mobile CRM system.