Helpshift can cut down the number of customer support calls.
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Helpshift pulls Cisco into $25 million round for in-app customer support

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Cisco is joining as an investor into Helpshift‘s previously announced $25 million funding round. That’s a big endorsement for the startup’s business of providing in-app customer support.

Helpshift has been able to reduce customer support costs for a wide swath of clients by building robust customer support directly into apps. It provides answers for frequently asked questions (FAQs) and improves search in help queries so that users can perform more self-service in getting help with their apps. That could make a real impact in the $350 billion customer support industry.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.