Neon Media has spun out of HBO to do interactive media.
Neon Media has spun out of HBO to do interactive media.
Categories

HBO spins out Neon Media narrative-driven interactive media startup

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

HBO has spun Neon Media from HBO’s Interactive and Immersive Group in Seattle. Neon Media will focus on narrative-driven interactive media including games. The Neon Media team headed by CEO Mark Long won an Emmy for the Westworld virtual reality experience.

“We left HBO to chase our transmedia ambitions in games, comics, movies, and series,” said Long, in an email to GamesBeat. “Like the rest of the interactive team at HBO, I joined because I was excited by the idea what a sophisticated, narrative-driven game could be.” We’ve stuck out on our own to realize the full potential of that idea.”

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.