Dynamic Creatures and Sixth Wall Studio, a new AI studio launched by Hasbro in June 2026, has announced a partnership to bring Hasbro characters to life through interactive robots. The collaboration combines Sixth Wall’s character authoring and alignment with Dynamic Creatures’ mobile, expressive robots to develop characters that can greet guests, interact and remember them when they return at theme parks, resorts and other entertainment and hospitality venues.
Through the partnership, Sixth Wall Studio will extend its CharacterOS platform and Behavioral Licensing framework into physical experiences, supporting how characters speak, behave and remain true to their established personalities and stories. Dynamic Creatures’ robots will give that intelligence a physical presence, connecting a character’s conversation and personality with expressive movements, gazes, gestures, reactions and more.
The two companies envision encounters that become part of a continuing story at entertainment and hospitality venues. A character at a resort could welcome a guest, send them on a quest and, during a later encounter, ask how the adventure went.
“Bringing a character to life means preserving the personality, voice, and story that fans love while opening up new ways to interact,” said Roberta Thomson, CEO of Sixth Wall Studio, in a press release. “Our partnership with Dynamic Creatures takes that ambition into the physical world. We envision characters that can share an adventure with you while feeling unmistakably authentic from the first hello.”
Dynamic Creatures emerged from stealth in September 2026 and develops fully custom robots and character experiences built on existing robotic platforms. As Boston Dynamics’ official hospitality and entertainment partner, the company combines advanced mobility with character design and real-time interaction for guest environments. Its SnowJay robotics AI platform coordinates perception, movement and behavior, bringing together conversation, memory, facial expression and animatronics.
“For generations, people have formed powerful connections with fictional characters. Now those characters can share our physical world and respond to us as individuals,” said Marc Theermann, co-founder and CEO of Dynamic Creatures, in the same press release.
“Sixth Wall brings the character intelligence and creative framework. We bring the physical expression and presence. Together, we want to make meeting a favorite character feel like the beginning of an ongoing relationship.”
Beyond theme parks and resorts, the companies envision applications across hotels, cruise ships, retail destinations and other immersive environments.
Memory-enabled experiences would be developed around guest choice and clearly defined permissions, with deployment details established for each venue and use case. Initial Sixth Wall applications would align with its focus on audiences ages 13 and older.