Hasbro at 100 — the CEO’s perspective on going digital | The DeanBeat

With a slowish week at last, I’m able to fondly look back on our GamesBeat Summit 2023 event and think about talks like the fireside chat between Chris Cocks, CEO of Hasbro, and Michael Metzger, partner at Drake Star Partners.

In this talk, which you can watch in the embedded video, Cocks talked about how he became CEO even though he has only been at the company for seven years. He started in 2016 as the president of the Wizards of the Coast division, which publishes Magic: The Gathering. Prior to that, he managed brands at companies such as Microsoft, Leapfrog and Procter & Gamble. He was named CEO in February 2022 as Hasbro — a $6 billion a year company — saw more of its future in digital tech and games.