Categories

Halo 4 sold a record-breaking $220M in its first 24 hours

  • Posted byby Dean Takahashi
  • Updated
  • 1 min


Microsoft said that the Halo 4 video game made “entertainment history” by selling more than $220 million worth in its first 24 hours.

The new chapter in the Halo series also eclipsed the biggest movie launch in history, Harry Potter and the Deathly Hallows: Part 2, in terms of U.S. opening day sales. (Of course, Microsoft doesn’t have the data to show whether its Xbox 360 blockbuster beat Harry Potter on a global basis).

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.