Half of all mobile games revenue reportedly comes from only 0.19% of players

Mobile games publishers have to take incredible care when acquiring new users, since the vast majority of them don’t buy anything. In fact, only 0.19 percent of all players contribute 48 percent of revenue, according to a new report from mobile marketing automation and engagement firm Swrve.

Swrve also found that 64 percent of players who spend money in games only do so once in the month (up from 49 percent in the original study last year). But it’s not all bad news for publishers. Total volume of spending per month increased by nearly $3 per player to $24.66. Mobile gaming continues to gain popularity — that’s the great news. But with app marketing tactics like push and triggered messages becoming more popular across all categories of apps, competition for a user’s attention is also increasing.