GungHo Entertainment CEO Kazuki Morishita, second from right.
GungHo Entertainment CEO Kazuki Morishita, second from right, and Takeshi Arakawa is second from left, at E3 2018.
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GungHo aims for broader audience with Ninjala bubblegum game

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

GungHo Online Entertainment has been printing money with its Puzzle & Dragons mobile game in Japan. But the Tokyo company is trying different strategies to make its games more popular on the global stage. And its latest attempt is Ninjala, an online and local multiplayer game for the Nintendo Switch.

Ninjala is a ninja action game where you play as cartoon characters from three different clans, all vying for one object. The game debuts on the Switch in the spring of 2019, and I saw a demo of it at the recent Electronic Entertainment Expo (E3) game trade show in Los Angeles. It reminded me of Nintendo’s hit Splatoon games, a shooter game where you blast opponents with paint.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.