Guild Launch rebrands as Gamer Launch as part of its latest expansion

The online-based Guild Launch is adding more services to help people connect with their gaming friends, and that led the people in charge of the service to decide to change the name.

Guild Launch is now Gamer Launch. The rebranding comes as the team/clan-hosting and management service expands to add support for additional genres of games. While the site previously had over 4 million members who use the site to work together in games that require cooperative play, Gamer Launch is hoping to increase that number by adding new features. The site’s new capabilities are specifically targeted at multiplayer online arena battlers like League of Legends, Dota 2, and Smite as well as the popular Minecraft block-building game.