The ESL esports finals for Counter-Strike: Global Offensive in Katowice, Poland, in 2017.

Greycroft’s Jon Goldman raises $15.6 million fund for VR, AR, esports, and games

Greycroft venture partner Jon Goldman has closed a $15.6 million fund to invest in virtual reality, augmented reality, games, and esports. Greycroft Partners is a limited partner and investor in the GC VR Gaming Tracker Fund, but Goldman will be investing the fund on his own as he looks for smaller investments ranging from $50,000 to $500,000 per startup. While Goldman recently closed the fund, he has already made 20 investments in since early 2016, Goldman said in an exclusive interview with GamesBeat.

Goldman’s portfolio includes Mindshow, LiveLike, SliverTV, Littlstar, UploadVR, and FanAI. The fund has committed more than $4 million in investments so far, but Goldman said that he expects he’ll have money to invest through 2019.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.