Andrew Sheppard, CEO of Gree International, at Casual Connect Europe.
Categories

Gree International boss says game makers should consider bundling and unbundling strategies

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Andrew Sheppard, CEO of Gree International, the overseas arm of Japan’s Gree, gave the opening talk at Casual Connect Europe in Berlin. He talked about how game companies should seize the opportunity to differentiate themselves by using bundling or unbundling tactics.

Sheppard borrowed this idea from Jim Barksdale, former Netscape CEO, who observed that lot of money has been made bundling or unbundling products, services, and companies in the history of technology. Sheppard is applying that idea to games.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.