Grand Theft Auto creator Dave Jones: You never know when you’ve got a hit idea

Since cofounding DMA Design in 1987, Dave Jones has created video games that have become massive franchises, including Lemmings, Grand Theft Auto, Crackdown, and APB: All Points Bulletin.

Few people have had such hits as Jones, who most recently founded Cloudgine, a cloud-based game engine company, and sold it to Epic Games earlier this year. But in a recent discussion, Jones confessed that it’s very hard to know whether the game you’re working on is going to be a hit or not.