Google rumored to be working on an Android game console

Become a member of GB MAX to gain exclusive access to the industry and to the most influential global B2B leadership community in the business of gaming, entertainment, and tech. Join now and also get a VIP ticket to GamesBeat Next (Nov 2-3, SF).

Google is working on building an Android game console, the Wall Street Journal reports. The console is reportedly one of a couple of Android-powered devices that the company is creating in addition to a wrist watch.

Google declined to comment.

The strategic implications of Google putting its muscle behind a game box would be powerful, bringing the company into competition with Microsoft, Sony, Nintendo and a number of other supporters of Android games in the living room. Those cheap mobile games have disrupted console and portable games in the past few years, but a direct assault on consoles in the living room could spark a major console war.

The Journal cited unnamed sources saying that Google has been watching the Ouya [pictured], the $99 open game console that uses the Android mobile operating system. A Kickstarter blockbuster, Ouya’s console began selling earlier this week and its initial allotment on Amazon.com sold out in a day. That has since been replenished.

Google has also hired a number of game development professionals, including chief game designer Noah Falstein.