Google Play gets a Free App of the Week section

Google has added a new section to the Google Play store to promote a free app every week. If you can’t see it in your Play store (I certainly don’t get it on my phone), you can access it directly, both on desktop and on mobile, by clicking the following link: Free App of the Week.

Android Police first spotted the new collection of apps and games by scrolling down on the Apps page of the Play store. As its name suggests, the section is supposed to highlight one item per week, with the sale presumably ending after seven days. It’s not clear how the featured selection is made nor what happens after the week is over, but the app likely returns to its original pricing.