Google beefs up ads, analytics, and updates for Android game developers

Game developers are about to get a handful of tools that should make their jobs easier.

Google announced a number of improvements to its suite of Google Play game services that should help developers make better apps and more money. These features include a way for studios to bypass the review process for updating their games and a new ad that acts an instant demo. Mobile gaming is a $34.8 billion industry, and Google wants a bigger share of that. The company is behind Apple when it comes to spending on mobile games in markets like the United States and Canada, but these tools could help close that gap.