Goodyear launches the era of tire intelligence to make driving safer

Sooner or later, even our tires on our cars had to get smart. Goodyear is announcing that it has built tire intelligence into its tires with the help of tech-focused partners.

This is about getting real world information about the state of your tires and using that information for everything from scheduling replacement, getting maintenance or avoiding crashes. Goodyear Tire & Rubber Company is talking about this at its first appearance at CES 2024, the big tech trade show in Las Vegas this week. And it’s why Goodyear is bringing its world-famous Goodyear Blimp to the show.