GOAT Gaming, the team making AI agent games on Telegram, announced its newest title Underground Pepe, an idle clicker game with a mafia twist.
It’s part of GOAT Gaming‘s Season 4 on Telegram, where the company has accumulated more than five million active users. Those numbers suggest that this is the kind of thing that’s working for Web3 gaming at the moment.
Underground Pepe drops players into a chaotic, meme-fueled world where Boss Pepe builds an underground empire by hiring underlings, flipping non-fungible tokens (NFTs), and hoarding Telegram collectibles. The game features vibrant pixel art and chibi-style characters, all anchored around Telegram’s top collectible collection, Plush Pepes.
GOAT Gaming said the game marks a major shift toward collectible-integrated gameplay. Rather than serving as only profile badges, collectibles like Plush Pepes now play a pivotal role in unlocking and shaping gameplay.
Season 4 introduces Pepe Points as the core rewards currency earned through gameplay, boosted by collectibles, and essential for unlocking top-tier prizes. These mechanics are layered on top of the existing XP progression and enhanced by Telegram-native gifts, which players can flex in chats, trade, or showcase to gain bonuses.
The result is a fully integrated, in-app experience that keeps players immersed in Telegram, from tapping upgrades to earning and spending rewards without ever leaving the core platform.
The announcement comes as Telegram’s digital collectible ecosystem continues to explode. Plush Pepes, meme-rich, animated stickers that can be sent in chats or displayed on profiles, have surged in value, with the floor price rising from 400 TON to as high as 4,900 TON ($16,170 USD) and currently sitting at 3,600 TON ($11,448 USD). Individual Pepes have traded hands for as much as $77,000.
“With Underground Pepe, we’re anchoring gameplay around the Plush Pepes, and giving them real, functional utility. These aren’t just flex items anymore; they unlock progression, activate game features, and eventually will signal in-game status,” said Simon Davis, GOAT Gaming CEO, in a statement. “What Facebook was to viral games in 2008, Telegram is to Web3 today, but this time, collectibles are the core mechanic, not just the reward. Underground Pepe is our vision for the next era of social gaming: experiences built not just with tokens, but around them, with community-gated progression, tradable assets, and shared incentives that reward true participation.”
Built around this new reward loop, Underground Pepe lets players earn Pepe Points by tapping, upgrading, and progressing then trade them in for Mystery Boxes packed with Telegram gifts, collectible perks, and real-world prizes like USDT, CROWNS, and iPads.
Staying true to GOAT’s vision of a fully integrated Telegram experience, players never have to leave the app to claim rewards. GOAT’s AI agent, Amy, brings the action to them, showing up in group chats with exclusive box drops and limited-time offers based on their in-game progress.
Singapore-based GOAT Gaming, created by the team behind Mighty Bear Games, is focused on Telegram with over 5 million active users, where players compete and win real cash prizes.
With its ecosystem expanding to include third-party developers, GOAT Gaming is offering its advanced infrastructure, AlphaAI toolkit, and 5M community base to serve as a hub for the next generation of accessible games, empowering developers to launch, monetize, and scale Telegram games with proprietary AI tooling, seamlessly.