Glu plays its trump card with sweepstakes to meet … Kim Kardashian

Posted byby Dean Takahashi
March 19, 2015
Updated June 18, 2025
1 min

Ever since Glu Mobile launched its hit mobile game Kim Kardashian: Hollywood, you knew that the company had this trump card. Today, it announced that anyone who plays this mobile trendsetter feverishly between tomorrow and March 30 will have a chance to meet the real Kim Kardashian.

Kardashian has been a gold mine for Glu because her game took off last June when it launched, and every time she tweets about it, it gets a new batch of players. Kardashian has about 30.2 million followers on Twitter. The game has slipped to No. 31 on the top-grossing list on App Annie. But it rises with new activity. Kardashian’s celebrity status is like free user acquisition — something that other games can’t match.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.