Niccolo De Masi talks about Glu Mobile's celebrity strategy.
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Glu Mobile CEO explains why celebrities are better than film brands for mobile games

  • Posted byby Mike Minotti
  • Updated
  • 2 min

SAN FRANCISCO — Mobile games love to attach themselves to film brands, but celebrities may be the better bet.

Glu Mobile CEO Niccolo De Masi spoke about the company’s celebrity-based strategy onstage at GamesBeat 2015 today. Glu Mobile made it big with Kim Kardashian: Hollywood, which has more than 35 million downloads. That makes it a hit in a mobile market worth an estimated $30 billion this year, according to the researchers at Newzoo.

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Written by

Mike Minotti

Mike Minotti has been with GamesBeat since 2012, starting as an intern. Based near Youngstown, Ohio, he now manages GamesBeat's editorial team. He's also a prolific podcaster, appearing on multiple shows covering the gaming industry.