Glu announces $7.5M investment in QuizUp developer ahead of TV show, may lead to a full acquisition

Mobile-game publisher Glu Mobile (Glu) has announced it’s investing “up to” $7.5 million in Plain Vanilla, the Icelandic game studio behind popular multiplayer trivia game QuizUp.

The investment comes in the form of promissory notes, which are convertible into equity and will be committed in two batches: The majority will be placed upfront, with a remaining balance being paid “upon hitting specific commercial milestones.”