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Pokémon Go re-energizes the global mobile gaming market

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

The global gaming market was stuck in neutral with market saturation for apps and smartphones. But Pokémon Go has given it a new burst of energy, and opened up new opportunities in the augmented reality market, according to a new report by market researcher Frost & Sullivan.

The report showed plenty to worry about, with an impasse in mobile games due to saturation, heavy consolidation, and declining smartphone shipments. Strong game companies such as Supercell and Mixi came to dominate the industry, forcing smaller players out. And emerging markets were stalled by the lack of payment options on mobile.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.