Glispa’s monthly ad impressions grow 90% to 84B in the BRIC countries

The BRIC countries — Brazil, Russia, India, and China — have more than a billion people using smartphones. And judging by the data collected by Berlin digital marketing tech firm Glispa, they all seem to be in love with their mobile devices.

Glispa said that it gets more than 84 billion of its (mostly mobile) 400 billion monthly ad impressions from BRIC countries. The number of BRIC ad impressions is up 90 percent from a year ago, and it illustrates the rapid growth of smartphones in the fast-growing region, whose component countries still have a population of 2 billion people who don’t own smartphones. The company plans and launches marketing campaigns on mobile devices and the web, enabling app publishers to reach a more diverse set of users across the world through performance-based ads (those where the publisher gets paid if the user takes an action like installing an app).