Glispa closes 2015 with a $100M run rate for performance-based marketing

Glispa, the global performance marketing firm, closed the year with a revenue run rate of $100 million, thanks to its ability to help developers find new users through advertising, and then measure how much those users stay engaged with a game or app That means it’s on course to hit $100 million in the next year, based on its most recent results.

Back in March 2015, e-commerce vendor Market Tech Holdings of London acquired a majority stake in Glispa for $77 million. According to market researcher eMarketer, the worldwide mobile ad market will grow from $65 billion in 2015 to $133.7 billion by 2017. That figure will rise to $166.6 billion by 2018, when mobile ads will account for 24.1 percent of all advertising spending worldwide. This growth is happening because it is easier than ever to figure out how effective an advertisement is at getting a user and then figuring out precisely how valuable that user is. And for Glispa, half the users are gamers.