Glispa, a global performance marketing firm, announced today that it has acquired MoneyTap and relaunched its ad mediation platform under the name Ampiri.
Ampiri helps developers find the right ad networks.
Berlin-based Glispa has been expanding its ad monetization offerings as part of bid to become a full-service marketing platform for mobile app and game developers. According to market researcher eMarketer, the worldwide mobile ad market will grow from $65 billion in 2015 to $133.7 billion by 2017. This growth is happening because it is easier than ever to figure out how effective an advertisement is at getting a user and then figuring out precisely how valuable that user is. And for Glispa, half the users are gamers.
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
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