Gismart is making hypercasual games for music artists.
Gismart is wooing makers of hypercasual games.
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Gismart launches way for musicians to make money from hypercasual games

Mobile game and app developer Gismart has launched a way for musicians to monetize their fame through its new hypercasual games.

Hypercasual games are quick mobile experiences that can be played in a minute or less, and they’ve become extremely popular in the app stores. With the Gismart Games for Artists program, partner musicians can promote their brand and music via the games. The company offers artists a range of opportunities to reach a multi-million audience such as lookalike in-game characters, in-game content and music, and merchandise integrations. In addition to these customized promotional opportunities, partners will receive a profit share of the game.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.