Gillette Gaming Alliance goes all-in on Fortnite for fifth year

The Gillette Gaming Alliance (GGA) streaming team has been renewed for a fifth consecutive year. This program is the longest-standing gaming brand activation for the men’s personal care company.

Fortnite is the central focus of Gillette’s activations and the streamers selected. According to the brand, they chose Fortnite because of the game’s reach with consumers of all ages, its pop culture relevance and its wide variety of game modes.