GGWP is using AI to figure out player sentiment in a game. Source: GGWP
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GGWP launches Pulse sentiment analysis tool for games

GGWP, which has used AI for moderating player behavior in games, has expanded its offering with GGWP Pulse, a sentiment analysis tool which is another cool use for AI.

So far, GGWP has used its AI tech for making sure players behave well in online games and to build healthy communities for brands. But now GGWP is a new product which delivers a real-time insights and sentiment analysis, said Dennis Fong, CEO of GGWP, in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.