Getting featured in Apple’s App Store is every mobile game maker’s dream

Getting your game featured in the Apple App Store is a publisher’s dream — you can generate thousands of installs in just a few hours, and it gives you a lifetime of bragging rights. The “Today” tab is the holiest of grails, as being curated by Apple’s editorial team provides a mark of relevance and authentication. Getting featured on the Games tab is also a huge win, and this is more accessible to most publishers.

While there are many “tips and tricks” to getting featured in the App Store, it’s better to cover the fundamentals. Rather than spread yourself too thin trying various tactics, understand which are most important to your App Store feature campaign.