Your game already has 29 million players but you want to grow. So, what do you do? You follow Nixon’s lead and go to China.
German game publisher Bigpoint has partnered with Tencent to take Drakensang Online to the Chinese market. The aim is to take the fantasy online role-playing game with 29 million players to an even larger global market. Under the exclusive partnership, Hamburg-based Bigpoint will publish the game across Tencent’s huge game network in the mainland Chinese market. The deal shows the growing global nature of the gaming business. The online gaming market across Asia alone is expected to grow from $12.9 billion in 2013 to $30.4 billion in 2018, according to market reseacher IDC.
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