KSV's Seoul Dynasty Overwatch team. KSV
KSV's Seoul Dynasty Overwatch team. KSV recently changed its name to Gen.G esports.
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Gen.G starts NBA 2K League team in Shanghai as it shoots for global esports presence

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Gen.G is one of the esports organizations that bridges the East and West, with a dual headquarters in Seoul and Los Angeles. And now the company is emphasizing that global presence with the announcement of a new Shanghai team in the NBA 2K League.

The team is the 23rd in the league, which is gearing up to launch its 2020 season. The Shanghai franchise will be the centerpiece of a long-term strategic relationship between the NBA 2K League and Gen.G that will mobilize Gen.G’s multicultural brand and multi-title esports presence to expand the global footprint of the first official esports league operated by a U.S. professional sports league.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.