Stacy La Cotera is president and CEO of GEMA.
Stacy La Cotera is president and CEO of GEMA.
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GEMA returns with plans for the Game Marketing Awards

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

The Global Entertainment Marketing Academy of Arts & Sciences (GEMA) is reviving the Game Marketing Awards, which was once a staple for recognizing the work of game marketers.

Stacy La Cotera, president and CEO of GEMA, said in an interview with GamesBeat that there hasn’t been a game marketing awards event since 2018. But good game marketing is still happening, as you can see with the Gears of War videos below.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.