Gears of War 4 could build a new generation of fans for chainsaw bayonets

Gears of War 4 marks the return of one of gaming’s big franchises and the start of a new storyline that developer The Coalition and publisher Microsoft hope will lead to a new generation of fans.

The game debuts on Xbox One and Windows 10 on October 11 as Microsoft’s major exclusive title for the fall season. Gears of War: Ultimate Edition owners get it early on October 7. It’s a whole new campaign with new characters who are a generation younger than the heroes of the past wars. I think that the developers at The Coalition did a great job creating a new adventure with new faces and new monsters while remaining true to the Gears of War franchise, which has generated $1 billion and reached 45 million players over the past decade.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.