Gears of War 4 is the star attraction of Microsoft’s E3 press event

Microsoft showed off Gears of War 4 as the flagship game coming this fall to the Xbox One this morning during its lead-in event today at the Electronic Entertainment Expo trade show in Los Angeles.

Gears of War 4 is latest in a series that has generated more than $1 billion in sales and sold more than 22 million copies. To convince fans to keep on buying, Microsoft is sharing the game bit-by-bit to keep them on edge be before it his October 11.