Gears of War 4 E3 2016 04
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Gears of War 4 is the star attraction of Microsoft’s E3 press event

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Microsoft showed off Gears of War 4 as the flagship game coming this fall to the Xbox One this morning during its lead-in event today at the Electronic Entertainment Expo trade show in Los Angeles.

Gears of War 4 is latest in a series that has generated more than $1 billion in sales and sold more than 22 million copies. To convince fans to keep on buying, Microsoft is sharing the game bit-by-bit to keep them on edge be before it his October 11.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.