Gaming sees explosive growth in social video as people stay home

Entertainment, in all of its forms, has always been an important pastime for Americans. And now with millions sheltering at home, it’s taken an even more crucial role in helping people escape the boredom and anxiety that comes with a global pandemic. As a result, there have been huge increases in not only TV consumption but also gaming. And it’s not just about playing solo: Social video has given rise to replays, promotions, live-streamed speedruns, and more that connect everyday players to the gaming franchises and influencers they love most.

A new report from social video analytics company Tubular Labs shows just how much social video growth for gaming has occurred since people began sheltering in place. First, some topline stats.