Gaming industry TV ad spend is rising — blame Tom Nook

Even with much of the U.S. economy shutting down due to the coronavirus pandemic, the gaming sector upped its advertising outlay for television to an estimated $17.3 million in March—$5.3 million more than February’s spend. As we’ve previously mentioned, gaming could be an economic bright spot with millions of Americans staying home.

GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in March, ranked by estimated national TV ad spend.