Gaming has gone mainstream, but it still has room to grow

The global games market is expected to grow from $137.9 billion in 2018 to more than $180.1 billion in 2021, according to market researcher Newzoo. The world has about 2 billion gamers now thanks to mobile gaming, which now accounts for half of all revenues.

Just how big is this party going to get? We contemplated that question in a panel about games going mainstream in a session at the Milken Global conference in Los Angeles last week, where 4,000 investors and other VIPs gathered. Games, of course, are already mainstream, with titles like Grand Theft Auto V selling 90 million units and generating $6 billion in revenue.