Gaming analyst: Oculus Rift will sell half of what other experts predict

Virtual reality dominated the Game Developers Conference last week, but it’s nearly time for that hype to start translating into sales. And one analyst thinks the rest of the industry is setting its expectations too high.

A lot of important companies are investing in VR, and that’s one of the reasons that tech advisor Digi-Capital predicts that it will generate $30 billion in spending by 2020. GDC 2016, which brought together game makers from around the globe, proved that both hardware companies and content creators are excited about the potential for this new platform. The Rift, which begins shipping March 28, is well positioned to take an early lead in this space, but R.W. Baird analyst Colin Sebastian doesn’t think that means it’s a guaranteed hit.