Gaming academic Jesse Schell expounds on chocofication and motivating players to play and pay (interview)

jesse schell

Jesse Schell, a game designer and professor of entertainment technology at Carnegie Mellon University, is one of the leading academic thinkers and communicators in video games. He raised his profile in 2010 when he gave a talk, “Beyond Facebook,” at the industry conference the DICE Summit that got more than a million views on sites such as YouTube and TED.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.