GameStop is sponsoring Complexity Gaming's new headquarters and esports training center.
GameStop is sponsoring Complexity Gaming's new headquarters and esports training center.
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GameStop sponsors Complexity Gaming’s esports training center

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Esports training facilities are turning into a big sponsorship opportunity. The latest to show that is esports organization Complexity Gaming, whose new performance center is being sponsored by game retailer GameStop.

GameStop is announcing today a string of strategic partnerships in esports, including an alliance with Complexity Gaming, one of North America’s longest-standing competitive gaming groups with a roster of multiple teams. Complexity Gaming’s owner is Jerry Jones, the larger-than-life owner of the NFL’s Dallas Cowboys.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.