GameStop: 'Only 40%' of customers know 'we accept trades' for in-store credit

When you think of retailer GameStop, you probably immediately picture shelves filled with new games, associates asking you to preorder upcoming releases, and used games. Here’s the crazy thing, though (as the retailer tells us): Most people who go to GameStop don’t realize they can trade in their games.

GameStop president Tony Bartel told GamesBeat that while the hardcore PlayStation, Xbox, and Nintendo crowds think of GameStop as a place where they can trade in their old games, a huge number of customers don’t even realize that is an option. With GameStop finding ways to make big bucks from selling digital products at its brick-and-mortar retails stores, this is one area where it still has plenty of room to squeeze growth from its traditional business.