GameStop is showing a renewed interest in improving the shopping experience at its stores, and it is already showing the results of that effort.
The world’s largest gaming-specific retailer is getting better at customer service, according to data firm StellaService. That company conducted a test and found that GameStop has improved its customer-service interactions in a number of ways. This includes quicker service in the store and over the phone. StellaService also found that GameStop’s associates have a higher degree of professionalism and knowledge than in the past. By improving the in-store experience, GameStop is hoping that gaming consumers will continue to choose its store over alternatives like online retailer Amazon or megachain Walmart.
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