GameStop expects ThinkGeek to help generate nearly $200M this year by selling you nerdy toys

You can’t download a pizza cutter shaped like the Starship Enterprise from Star Trek, and that’s probably one of the big reasons that GameStop is interested in selling that kind of stuff to you.

GamesBeat recently spoke with GameStop president Tony Bartel, who emphasized how his company is expanding the average revenue it generates from each customer by offering collectibles and other kinds of merchandise. Today, the world’s largest gaming-specific retailer took another step to solidify its position in that space by purchasing ThinkGeek, which is a website for nerd pop-culture toys, gadgets, and more. GameStop has a huge market share over gamers — and it’s actually growing as we get deeper into the PlayStation 4 and Xbox One generation. By catering to the buying habits of those consumers, GameStop could significantly pad its revenue.