GameSnacks is doing ad-based HTML5 games on Google Play.

GameSnacks launches ad-based HTML5 game platform on Google products

GameSnacks is broadening the launch of its HTML5 gaming platform to bring lightweight, casual games to places where people have slow networks and low-end devices.

The GameSnacks team is part of Google’s internal accelerator, dubbed Area 120, for experimental products. It was started by Ani Mohan, the general manager of the GameSnacks team of a half-dozen people.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.